Saturday 2 July 2016

ONLINE SHOPPING BEHAVIOUR IN SAUDI ARABIA – AN EMPIRICAL STUDY

- . Purpose:-The main aim of the study was to find out the online shopping consumer behaviour in developing countries with special reference to Saudi Arabia. The researcher investigates the influence of demographic factors, psychographic factors and store variables on online hopping behaviour. Design/methodology/approach:- The objectives of this study were addressed by using a quantitative research strategy, based on questionnaire survey of the people living in Jeddah city in Saudi Arabia. The questionnaire was structured and close-ended measuring the intensity of response on five point Likert scale from 1 to 5. The respondents included Saudis and Non Saudis working and living here. Convenience random sampling method was used to administer the questionnaire on sample size of 400 respondents. Findings:- The findings of the study showed that the people are well aware of online shopping concept, they interested in buying online, Saudis are more interested than non-Saudis, females are more interested than males, psychographic factors do not influence the online shopping behaviour however, store-variables play important role in online shopping decision. Practical Implications:-This paper provides useful information in understanding the e-consumer behaviour in Saudi Arabia, especially the factors which influence the decision of online shopping. Originality/value:- This is one the few studies on online shopping behaviour of the e-consumers in developing countries especially in the middle-east. - Seemore at: .

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