Saturday, 2 July 2016

IMPACT OF NEGATIVE PUBLICITY ON BRAND ‘GOA’- AN OPINION SURVEY OF DOMESTIC TOURISTS. - .

Goa has rapidly gained worldwide recognition as a tourist hot spot and has the distinction of being the most sought after destination, having ranked among the top ten in the Millennium year by BBC. This acted as a huge boost for tourism in Goa and the initial few years, post 2000 saw double digit growth in tourist inflow into the state. But after this initial spurt, from 2004 onwards the growth slowed down substantially with a couple of years in fact registering negative growth rates in tourist numbers. According to the tourism officials the slowdown can be attributed to several factors like, global economic meltdown and also the negative publicity garnered by Goa pertaining to issues like Safety of Women, Drugs, assault on foreign nationals, etc. In today’s times of 24X7 coverage by TV news channels and print media all these negative aspects of Goa get highlighted more often than not. Two of the biggest incidents in Goa which captured the national media space were: 1) The Scarlet Keeling Murder (Feb 2008) which portrayed Goa as unsafe for women and even described it as the rape capital of India. 2) The Nigerian clash with the Goan Police (Nov 2013) portrayed Goa as a heaven for Drug Cartels. The objective of the paper is to study the impact of all this negative news flow on Brand Goa. The scope of the study is limited only to the domestic tourists who visited Goa during the month of August 2015. - See more at: .

ONLINE SHOPPING BEHAVIOUR IN SAUDI ARABIA – AN EMPIRICAL STUDY

- . Purpose:-The main aim of the study was to find out the online shopping consumer behaviour in developing countries with special reference to Saudi Arabia. The researcher investigates the influence of demographic factors, psychographic factors and store variables on online hopping behaviour. Design/methodology/approach:- The objectives of this study were addressed by using a quantitative research strategy, based on questionnaire survey of the people living in Jeddah city in Saudi Arabia. The questionnaire was structured and close-ended measuring the intensity of response on five point Likert scale from 1 to 5. The respondents included Saudis and Non Saudis working and living here. Convenience random sampling method was used to administer the questionnaire on sample size of 400 respondents. Findings:- The findings of the study showed that the people are well aware of online shopping concept, they interested in buying online, Saudis are more interested than non-Saudis, females are more interested than males, psychographic factors do not influence the online shopping behaviour however, store-variables play important role in online shopping decision. Practical Implications:-This paper provides useful information in understanding the e-consumer behaviour in Saudi Arabia, especially the factors which influence the decision of online shopping. Originality/value:- This is one the few studies on online shopping behaviour of the e-consumers in developing countries especially in the middle-east. - Seemore at: .

ROLE OF MICROFINANCE IN SOCIAL EMPOWERMENT OF WOMEN-A STUDY WITH REFERENCE TO KALABURAGI DISTRICT-KARNATAKA. - .

Manuscript History: Received: 15 March 2016 Final Accepted: 12 May 2016 Published Online: May 2016 Key words: Microfinance, Social empowerment, Self Help groups, Etc. *Corresponding Author Shailaja Kheni. India is a nation filled with tremendous wealth & prosperity. Among the successful emerging economies in the world India occupies a prominent place. India’s performance in recent years has been among best in the world. On the other side becoming more complex because of the various Social, political, economical & Technological changes occurring at a rapid pace for growth. India is filled with regional, cultural and socio- economic differences that have made the status of women complicated and her contribution often goes unrecognised. Due to cultural and traditional aspects, a Women’s presence has been a question of survival. She fears for society, lives in society with all problems as Indian culture makes them to bear everything silently and run the family. It is more difficult for women to get out of poverty than men because they lack money, resources, land and property and get less paid than men for the same job (Premchander 2009). Our Women have a great part to play in the progress of our country, as the mental and physical contact of women with life is much more lasting and comprehensive than that of men. Women must be empowered by enhancing their awareness, knowledge, skills and technology use efficiency, thereby facilitating overall development of the society. The early 90’s saw the reshaping of strategies of socio –economic development and the emphasis gradually shifted from “development to empowerment”. Women play a significant role in domestic and socio-economic life of the society and therefore holistic national development is not possible without developing this segment of the society (Ravindra c satpute 2012). Low level of skills, lack of access to training, facilities and credit, literacy, ignorance coupled with their invisible contribution to family economy, restricted mobility as a result of gender bias and lack of linkage facilities are some of the contributory factors for the backwardness of the women in the rural areas. At this juncture, organizing the poor women in a group is the need of the hour. Thus the SHG is one that is considered as the movement of self development. The SHG is the institutional informal setup through which the micro credit is routed by the formal and semi formal micro finance institutions to assist the poor women. Now a day’s women are depending on microfinance institutions than men. They believe that a woman is a small credit risk and often benefits the whole family (S.Sarumathi and Dr.K.Mohan 2011) The main aim of microfinance is to empower women .This induced the researcher to focus more on the empowerment of women who participates in Microfinance and its activities. Kalaburagi is considered as one of the most backward districts of Karnataka. Majority of people in this district are living in the rural areas and most of them depend upon Agriculture for their livelihood. There are many Microfinance institutions which are operating in the districts and the number of SHGs is in thousands. The number of Groups is increasing year after year; this made an interesting fact to know the reason behind this improvement. What makes women to join the Self Help Groups, are they socially empowered. Therefore the Objective of the researcher here is to study to what extent women beneficiaries of microfinance in kalaburagi district have succeeded in achieving their Goals and have empowered Socially. - See more at: .

THE CAUSAL RELATIONSHIP BETWEEN THE COMPONENTS OF SOCIAL ENTREPRENEUR AND ECONOMIC AND SOCIAL SECURITY -.

The purposes of this research were 1) to study the relationship between the components of social entrepreneurs and economic and social security, and 2) to present the causal relationship model between the components of social entrepreneur and economic and social security. The researcher applied the quantitative research method in conducting this research, using the questionnaires to collect the primary data from 380 samples. The statistics used in this study are Pearson Correlation, and Structural Equation Model (SEM). The research results show that the components of social entrepreneurs in the aspect of vision of entrepreneurs, social innovation, morality/virtue, and leadership for social change, all these components have the relationship with economic and social security. The analysis of the causal relationship between the components of social entrepreneur influencing economic and social security is relevant to the empirical data, by that all components of social entrepreneur have an influence on economic and social security. - See more at: .

THE MODEL OF SOCIAL ENTREPRENEURS INFLUENCING ECONOMIC AND SOCIAL SECURITY - .

The purposes of this research were 1) to study the components of social entrepreneurs influencing economic and social security; 2) to compare the attitude of people towards social entrepreneurs classified by the demographic profiles; and 3) to present the forecast equation model of the components of social entrepreneurs influencing economic and social security. The researcher applied the quantitative research method in conducting this study, using the questionnaires to collect the primary data from 380 samples. The statistics used in this study are percentage, mean, standard deviation, t-test, F-test (One Way ANOVAs), Pearson Correlation, and Multiple Regression Analysis. The research results show that the respondents, who have different age, business type, and operational period, have different attitude towards the components of social entrepreneur with the statistical significance at the level of .05; while the respondents who have different gender, and education level, have the same attitude towards the components of social entrepreneurs. The forecast equation model of the components of social entrepreneurs influencing economic and social security is consisted of 4 components, which are leadership for social change, morality/virtue, social innovation, and vision of entrepreneurs. - See more at:.

THE CAUSAL RELATIONSHIP MODEL OF SUSTAINABLE HAPPINESS SOCIETY - .

. The purposes of this research were 1) to study components of sustainable happiness society, 2) to study components influencing sustainable happiness society, 3) to analyze the causal relationship between components influencing sustainable happiness society, and 4) to develop the causal relationship model of sustainable happiness society. The researcher applied the quantitative method, collecting the primary data by distributing questionnaires to 350 samples who are industrial entrepreneurs in Rayong province. The statistics used in this research are frequency, percentage, mean, standard deviation, Pearson Correlation, Confirmatory Factor Analysis (CFA), and Structural Equation Model (SEM). The research results were found that the correlation between six component factors of sustainable happiness society is positive, which means all 6 factors have the relationship in the same direction with the statistical significance at the level of 0.01. The results of the causal relationship model of sustainable happiness society were found that corporate social responsibility (CSR), Sangkhahawatthu IV (SAN), Saraniyadhamma VI (SAR), and Sappurisadhamma VII (SAP) have an influence on sustainable happiness society (SHS) with the statistical significance at the level of .01. Considering that /df must not exceed 2 ( /df = 1.951), CFI must be more than .90 (CFI = 0.996), GFI must be more than .90 (GFI = 0.991), AGFI must be more than .90 (AGFI = 0.962), RMSEA must not exceed .05 (RMSEA = 0.052), and SRMR must be less than .05 (SRMR = 0.019), the causal relationship model of sustainable happiness society created by the researcher is relevant to the empirical data. - See more at:.

Green Supply Chain Management in India: An Overview. - .

The green supply chain management (GSCM) is a very influential way to distinguish or separate an organization from its competitors and it can have significant impact on the success plan of the organization. With increased responsiveness to corporate social responsibility and the requirement to meet the terms with eco-friendly policy, green supply chain management (GSCM) is becoming increasingly important for Indian industries. The Companies that have adopted GSCM practices with a focus on distribution activities have successfully improved their business and environmental performance on many levels. This paper focuses on the major barriers in the implementation of Green Supply Chain management in Organization. - See more at: .